This weekend is a 3 days weekend. And since some of your are slippery when wet, we can expect for you guys to escape the desert and head to the shores of California for some electric relaxation….
But!, if there is one event that the Coachella Valley Art Scene blog must suggest for you to do outside of the Coachella Valley, it would be to go to UCLA’s Jazz Reggae Festival. The festival has some of hip hop and R&B’s greatest on the lineup – and for a reasonable price, at that. Let me not forget to mention that with great food always come great music, and UCLA isn’t shying away from good quality ethnic foods. So come with the munchies in full effect.
For all those who are reading this… and in your mind you can just hear those dollar signs ringing.. cha chinh cha ching… I got good news for you. The CVAS blog has been given a couple tickets from the festival themselves to give to you guys. Soooo…. who wants some free tickets?? The first one to email me Erykah Badu’s astrological sign wins. I swear. Email address is: thecoachellavalleyartscene@gmail.com. Keep an eye out for the Twitter post too. These tickets should go fast!


The Cultural Affairs Commission at UCLA Announces the Full Line-Up for the 23 rd
JAZZ REGGAE FESTIVAL at UCLA Presented by SCION

A Culture of Change
Memorial Day Weekend May 24 – 25, 2009

Los Angeles, CA (April 22, 2009) – As Memorial Day Weekend approaches, anticipation and excitement is
rapidly mounting for The 23rd Annual Jazz Reggae Festival at UCLA presented by SCION. The student runfestival, which has attracted an average of 30,000 attendees annually over the past 6 years, features the mostprominent and critically acclaimed artists from around the world, along with an international food, arts, and
crafts fair. As we enter a new era, this year’s festival has been carefully programmed as “A Culture of Change” with all artists, vendors, sponsors and messages cohesive in support of social and environmental change. With this in mind, the festival’s production team is proud to present this year’s line-up for both days:

Jam Day (May 24)
ERYKAH BADU
DE LA SOUL
LEELA JAMES
PEOPLE UNDER THE STAIRS
AYO
NINO MOSCHELLA
NK BAND
MATEO
PANGEA COLLECTIVE
KALILWILSON & THE BERKLEY EVERETT
SEXTET
LOUDER THAN WORDS
Music By:
LISTEN Recovery Crew
Batucada Com Discos
Reggae Day (May 25)
MAVADO*
PEETAH AND MOJO MORGAN
OF MORGAN HERITAGE
ASSASSIN
CHERINE ANDERSON
TANTO METRO AND DEVONTE
ELJAI
NOLA DARLING
DAN MARCUS I
Special Appearance: ISHAWNA
Music By:
JAMAICAN GOLD Sound
DJ’s White Lightning, Q Bwoy,
Edley Shine & Higher
Emcee: MoneyD outta Miami
Early Music Warmup by:
Selector EzB & DJ Soldier
**performing for the first time in LA with
Live Band
Tickets Available Now:
Advanced Tickets $25, Day of Event Tickets $35, Two-day passes $45, Deluxe Two-
day passes $115, Deluxe Single-Day passes $60. Online presale tickets available April 23, 2009-May 24, 2009.
For more information, press passes, or vendor and sponsorship opportunities, please visit
www.jazzreggaefest.com.
and just in case you were wondering…..
WE ARE:The JazzReggae Festival at UCLA is an eminent celebration of music, art, culture, and diversity held every Memorial DayWeekend on the UCLA Intramural Field. With unprecedented attendance averaging over 30,000 people for the past six
years, the JazzReggae Festival has secured its place as the largest student-run event in the nation. The event has been highly acclaimed by the press, artists, and the community as one of California’s premiere concerts in both Jazz and Reggae
genres. This year, we are excited to bring about some new changes to the festival that will hopefully bring in even more success in the future. The JazzReggae Festival is more than a day of musical enjoyment; it is also a cultural experience. The two-day festival attracts an extremely diverse spectrum of people coming from various socioeconomic, geographical, cultural, and age groups. The diversity found at the JazzReggae Festival, provides a unique opportunity for people to come together and not only listen to the highest caliber jazz, soul, hip hop, R&B, and reggae performers in the country, but to also be exposed to ethnic food,crafts and culture. We are here this year again to continue our dedication to spreading diversity, culture, and awareness through our event.
EXCITING NEW ELEMENTS: Our Theme: “A CULTURE OF CHANGE”
The JazzReggae Festival has evolved greatly over the past 22 years, and has always seen a tradition of culture and celebration. Obviously, this theme has huge undertones to it, and we are confident that with our demographic and
audience range, it will be a perfect fit. Over the years, it has also become larger in its production aspect, as the artists have increased in range, variety, and diversity. The festival has gone green and our Reggae Day has become one of
the foremost Reggae Festivals in the entire nation. The theme will be implemented in all aspects of our show – the educational component, our vendors,artists,hospitality area, and as well as our sponsors. In addition to the value that it brings to our show as a moralitycomponent, it also gives our show a marketing edge as well. 2008-2009’s historical US Presidential Election has resulted in major corporations such as Pepsi Cola and Ikea Furnishings incorporating similar marketing campaigns as
our Festival’s. This has been widely documented
GO GREEN! The JazzReggae Festival committee believes that it is of utmost importance to increase awareness and be proactive about current environmental issues. This is why our committee has decided to move towards becoming a fully “green” festival. The event is featuring an entire sustainability team that is working alongside many environmental non-profit organizations to ensure that every aspect of the show is eco-friendly. We are doing a major recycling effort to include
waste-separation and direct recycling education. In addition, we are encouraging that each of our food vendors are using biodegradable utensils and materials. We believe this is the future of seeing the JazzReggae Festival becoming
fully sustainable every year. In additional to the ecological component of Sustainability in our festival, we are also seeking to provide an equity and economic component as well. A common myth about sustainability is that it usually comes with a higher price tag. We are seeking to demystify this common misconception by educating our audience in methods of sustainability that are cost-effective and money-saving overall. Our Sustainability tent this year will feature interactive educational programs that will provide the audience with information on fair-trade products, energy conservation, water conservation, and the environmental and health benefits of consuming locally grown products.

**And remember, to get your free tickets, email Erykah Badu’s Astrological Sign to thecoachellavalleyartscene@gmail.com**

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