Oh, come on!
Do I really need to explain this one?
I don’t even think I know anyone who isn’t going.

This festival always makes me proud to be from the Coachella Valley.
I don’t know any other kids who can claim such a cool event goes down in their backyard.

COACHELLA 2010
the LA Times says….
The Coachella Valley Music & Arts Festival will bring a youth movement to the low desert this year. After several years of graybeard headliners, California’s signature festival is going back to the future with younger acts including Gorillaz, Muse, Jay-Z, Thom Yorke, MGMT, Hot Chip, Spoon, Vampire Weekend and LCD Soundsystem at the very top of the bill for the three-day concert that begins April 16 at the Empire Polo Field in Indio.

There are some flashback acts, including Woodstock icon Sly Stone and the Family Stone, 1980s alt-rock group Echo and the Bunnymen and reconstituted college-rock outfit Pavement, but they’re not leading the bill as Paul McCartney, Prince and Roger Waters did in past years.

The presence of rap superstar Jay-Z will raise the eyebrows of those fans who like to think of Coachella as an indie oasis on today’s live-music landscape; hip-hop stars such as Kanye West, the Beastie Boys, Lupe Fiasco and Kool Keith have performed at Coachella in the past but none of them tap into the same street imagery and conspicuous consumption ethos that defines the $150-million mogul.

Jay-Z is also a somewhat unexpected booking because he has a performance — for which tickets are still available — at the Staples Center on March 26. The hip-hop star will close out the opening night of the fest on Friday, when other performers will be LCD Soundsystem, rock supergroup Them Crooked Vultures, Echo and the Bunnymen, the Specials and John Lydon’s post-Sex Pistols experimental outfit Public Image Ltd.

Saturday night will be headlined by Muse, Faith No More, DJs Tiesto and David Guetta, MGMT, Hot Chip and Jack White’s The Dead Weather. Sunday will close with Gorillaz, Yorke, Spoon, Parisian electronic rockers Phoenix and dance veterans Orbital.

The desert event has won a reputation among fans for showcasing artists on the comeback trail, and rock acts such as the Pixies and Iggy & the Stooges made splashy returns at Coachella. Pavement, a staple of the ’90s alt-rock scene, has been an expected Coachella headliner since announcing its reunion at the end of 2009.

Gary Bongiovanni, the editor in chief of Pollstar, the concert-industry trade publication, believes Coachella doesn’t need a boomer-friendly headliner such as McCartney, who performed last year, or Waters, who closed the event in 2008. A package built around Pavement, Public Image Ltd. and hipper acts, he believes, might even hold greater appeal for Coachella’s target young audience….” – www.latimesblogs.latimes.com

To read the entire article, please click HERE.

and, please people, let’s not forget the BEST thing about the concert

– THE ART!!!


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