This week at the Palm Springs Art Museum is the Palm Springs Photo Festival. It is a week the celebrates the art, the craft, the technique and even the business of the creative expression of Photography.
There is something for everyone. All you gotta do is go and put in the effort to reap the all the benefits.
If you are serious about your craft, or want to take it to the next level…. then come on down to the Palm Springs Art Museum this week… there are only a few days left.
The Palm Springs Art Museum is located at…

101 North Museum Drive
Palm Springs, CA
or online at
Here is The Schedule of Events:


Wednesday:

STORYTELLING WITH THE CANON 5-D MARK II & 7D: to produce Multi-Media Documentary Films with Motion & Still Images with Vincent LaForet. The confluence of motion and still cameras has opened up a new world for photographers. Learn how, by using the Canon EOS 5D Mark II or 7D cameras and a combination of Final Cut Pro or Adobe Premiere… Click for Details

12:45 pm – 2:30 pm.
Price: FREE
Register Now

FINAL CUT PRO: How to cut short films using Final Cut with Frank Rohmer. This software is not nearly as daunting as one might think. Frank Rohmer will show you how the basics work. Take your footage from your Canon 5-D Mark II or 7-D or … Click for Details

2:45 pm – 4:30 pm
Price: $95.
Register Now

PHOTOGRAPHY & THE WRITTEN WORD with Colin Finlay. This important seminar is committed to helping to explore that sacred place within your soul, your other voice; to assist you to create your own personal language; expand your palette to allow you to communicate more fully than ever before using … Click for Details

2:45 pm – 4:30 pm
Price: FREE
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American PHOTO & APA National Presents: ADVOCACY IN THE ARTS: An Important Conversation About the Power of Photography to Effect Social Change. Moderated by Michelle Dunn Marsh (Publisher, Aperture Foundation). Special guests include Kenro Izu, Chris Rainier, Connie Samaras and Linda Connor.
Wednesday 3/31
5:00 pm – 6:30 pm

Thursday:

Hybrids: THE CONVERGENCE FACTOR: What You Need to Know About Shooting Motion With the Canon 5D Mark II, 7D with VINCENT LAFORET
Vincent LaForet has been at the forefront of the convergence of stills and motion since the Canon 5-D Mark II first made its debut last year. The first part of the day will involve a basic introduction to HDDSL video (High-Definition Digital Single Lens Reflex); it’s advantages, challenges and basic film theory for photographers transitioning into motion…. Click Here for Full Details.

Thursday, April 1. 9:00am – 4:00pm
Price: $350
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THE DRAMATIC PORTRAIT: Shaping Light to Create Mood, Enhance Character and Increase Drama with NELS ISRAELSON.
From his numerous album covers for such artists as the Red Hot Chili Peppers, Ratt, James Brown, and Jackson Browne to his movie poster images for Pirates of the Caribbean, Spiderman and many others, Nels Israelson consistently produces moments of dramatic tension in his photographs. In this one day intensive workshop … Click Here for Full Details

Tuesday, March 30, 9:00 am – 4:00 pm.
OR
Thursday, April 1, 9:00am – 4:00pm
Price $350
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DECONSTRUCTING YOUR PORTFOLIO & WEBSITE With ALLEGRA WILDE. How to Edit Your Own Photographs: Clarifying Your Commercial Portfolio Without Surrendering Your Vision. Oftentimes we show work we like best in our portfolio. Does this actually serve our interests?… Please Click Here for Full Details

Tuesday, March 30. 9:00am – 4:00pm
Price: $315
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FINDING YOUR AUDIENCE: An Introduction to Marketing Your Photography with Mary Virginia Swanson. Author, consultant and lecturer Mary Virginia Swanson brings her remarkable marketing seminar to the Palm Springs Photo Festival for the third year. Sold out wherever offered, this is an opportunity to… Click for Details

8:30 am – 10:30 am
Price: $95.
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Apple Presents: THE COMPLETE APERTURE PRIMER with Martin Gisborne. Aperture specialist Martin Gisborne is one of the world authorities on using Apple’s amazing image management program, Aperture. Learn the many features that allow photographers to import, edit, rate, compare, organize, file, retrieve and upload images from your collection… Click for Details

10:45 am – 12:30 pm.
Price: FREE
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THE BUSINESS OF PHOTOGRAPHY: Surviving In Today’s Print Media Markets With Laurie Kratochvil & Carol LeFlufy As boundaries between practices are blurring and markets are evaporating, Carol LeFlufy and Laurie Kratochvil will discuss experiences and address practical advice on how to navigate and diversify your commercial photography business . You will get the perspective of both the buyer (Laurie/photo editor) and the seller (Carol/artist representative)… Click for Details

12:45 pm – 2:30 pm
Price: $95
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THE D.A.M. SEMINAR: DIGITAL ASSET MANAGEMENT withThe DAM Book author Peter Krogh. An extremely valuable seminar for all photographers. We all have issues with respect to the best method of easily locating digital assets from among multiple hard drives and maximizing the potential sales of their digital archives. Peter Krogh describes in detail … Click for Details

2:45 pm – 4:30 pm
Price: $95
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Photo District News presents: PDN’s EMERGING 30.Transitions: Strategies for the Young Working Photographer.Photographers featured in the 2009 PDN’s 30 issue will discuss getting started in the photography industry. The photographers will give specifics on how they got their first jobs and structured (and more importantly, paid for) their first promotional efforts. They will discuss what they learned in school and what they wish they’d been taught as well as share career advice you won’t hear anywhere else. This Symposium will be moderated by Holly Hughes, Editor of Photo District News. Andy Katz, Sony Artisan of Imagery will join the panel which will include Emerging 30 photographers Lauren Dukoff, Alex Prager and Jennifer Rocholl.
Thursday 4/1
5:00 pm – 6:30 pm

FRIDAY:

Apple Presents: THE COMPLETE APERTURE PRIMER with Martin Gisborne. Aperture specialist Martin Gisborne is one of the world authorities on using Apple’s amazing image management program, Aperture. Learn the many features that allow photographers to… Click for Details

8:30 am – 10:15 am.
Price: FREE
Register Now

Adobe Presents: ADOBE PHOTOSHOP LIGHTROOM: From Shoot to Finish with Peter Krogh. Adobe Photoshop Lightroom was designed by photographers, for photographers. Learn how you can use Lightroom to create an efficient digital photography workflow. You’ll see how to import with various formats including Camera Raw, use metadata and key words, organize photos into collections, find images quickly, and use templates to simplify commonly repeated tasks. You’ll also explore… Click for Details

10:30 am – 12:30 pm
Price: FREE
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Adobe Presents: CREATING PIXEL PERFECT PHOTOGRAPHS WITH ADOBE PHOTOSHOP with Lee Varis. Think you have a reasonable mastery of Adobe Photoshop CS4—think again. You will learn shortcuts and timesavers that you’d never find on your own. You will see practices that allow you take full advantage of the time-saving features in Photoshop and … Click for Details

12:45 pm – 2:30 pm.
Price: FREE
Register Now

STORYTELLING WITH THE CANON 5-D MARK II & 7D: Using Aperture to Produce Multi-Media Documentary Films with Moving & Still Images With Vincent LaForet. The confluence of motion and still cameras has opened up a new world for photographers. Learn how, by using the Canon EOS 5D Mark II and 7D cameras and… Click for Details

2:45 pm – 4:30 pm.
Price: FREE
Register Now

Portfolio Reviews:

First Come, First Served. Over 1000 Portfolio Reviews available during the week! A list of over 70 of the most sought-after industry professionals of any event in the country will be posted online and every morning at the Portfolio Review area at the Hyatt, updated hourly. You may show your work as prints or on your computer. Please limit your presentation to not more than 20-25 images in order to allow the person you’re meeting with to properly respond to your work.

A place to present your work is available FREE to the first 75 attendees to sign up for Portfolio Reviews at our OPEN PORTFOLIO REVIEW on Sunday March 28 at the Hyatt Regency Hotel in Palm Springs.

Advice on Planning your reviews by Jeff Dunas

A Primer on Portfolio Reviews by Mary Virginia Swanson

Following is a list of Magazine editors, Art directors, Museum Directors & Curators, Gallery Directors, Advertising Agency Art Buyers, Creative Directors, Picture Editors, Educators & Photographers who will be reviewing portfolios during the week of March 29-April 2 (this list is subject to change):

Please scroll further to see a list sorted by the respective occupation / affiliation of each participant.

Please Note: To sign up for Portfolio Reviews, you must be registered for the day.

Register Now

All reviews are by appointment only (sign up daily). You are guaranteed five 20-minute portfolio reviews. You may select to take your reviews at any time on any day (you can take them all on one day, spread them out over five days, etc). Price is $250 for 5 reviews. Additional series of five reviews each may be purchased. The following list of reviews is subject to change. Final schedules will be posted at the Portfolio Review area at the festival each morning when sign-ups open.

*all photos and information has been taken from www.2010.palmspringsphotofestival.com
to get the all of the information, please visit:

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