Recently, and ironically, I have been reading a lot of articles that have been interviewing the top concert organizers/promoters in our country. These men are brains and bronze behind the Coachella Music and Arts Festival and the Electric Daisy Carnival. They are responsible for being the taste makers to our generation’s musical influences, culture crafters, and showing us the future of art, by ways of large scale art installations and light shows. In the two separate interviews, both of the concert organizers had a similar recipes to the way they’ve gave into the forever evolving nature of our generation’s taste buds.
In the first article I read, the journalist was interviewing the organizer behind the Coachella Valley Music and Art Festival. They were reminiscing back when the festival first started, when it was typical to watch everyone stay true to their own music genre themed tents. For example, if you were an electro head, you stayed around the Sahara tent all day. If you were a hip hop head, you just watched hip hop acts all night. Today, however, the concert organizers have seen the masses change. Now, everyone likes every other genre of music. It’s no secret anymore; we like it all, we like it mashed up, and we like it even better when you can’t define it.
The Electric Daisy Carnival organizer told his story how the rave scene used to be very small, experimental, somewhat illegal, and now they are very proud to say that they expect over 100,000 people to attend their concert each day this weekend. He also went on to talk about the wide variety of people who now come to enjoy the festival experience, and how interesting it is to watch the explosion and popularity of the DJ culture, DJs are now the big time super stars to the show.
After reading both articles I got a sense that we as music and entertainment consumers are sharp, smart, have done our research and are anticipating the next big thing. Bigger than a song mash-up, bigger than flashing lights. Logically, the next step could only be… put all of our interests in a blender and see if anything good comes out of it. Experiment a little…
So, I let that on that concept marinate in my head for a couple weeks. Then next thing you know, a week ago, Perry Scanlon emails me his flyer to his upcoming “Free Light Show” show. On the flyer it reads; “sound-responsive lights & lasers, mash-ups, experimental sounds, original songs, & borrowed music”.
Aaahhh hhhaaa!!! Guess I’m not so crazy after all.
Typically, when I receive event flyers, it is pretty straight forward as to what to expect. But, as for Perry’s “Free Light Show” event, I had a feeling I was only reading half the story. Is this a light show? A music show? Both? Wait – could this possibly the answer to my future of music conspiracy?!? A mash-up of both art forms, chopped up and thrown in the blender together to create some delicious food for thought?
After I asked Perry a few necessary questions about his show, I realized that the man is on to something. Something that is different, experimental, unique. Something that can’t even really be defined just yet… something before it’s time, in it’s prime.
INTERVIEW: PERRY SCANLON