If there is one gallery on El Paseo that we love, it’s Royale Projects.  They are so fresh, and so inspiring to us.  If you’re around town and looking for something artistic to get into…either come by our gallery or theirs 😉

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Show opens Friday, January 17, 2014 

Opening reception will be held from 5-8pm

artist will be in attendance 

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royale projects

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royale projects : contemporary art is pleased to present Soft Targets, a solo exhibition of new works by Joshua Callaghan. In this show Callaghan presents a suite of recent charcoal rubbings of commercial signage found in greater Los Angeles. In these works, Callaghan takes banal elements of the American landscape and relocates them to the rarified walls of the gallery. These works reveal the latent poetic dimension imbedded in the disposable vernacular messages that surround us.

Hunting in the suburban expanse, often cloaked in darkness, Callaghan ascends a ladder and makes an impression of the text or imagery on wet canvas and denim. Using the found signs as a kind of printing block, he captures the pre-existing image.  The result is a collection of words and symbols that form a fragmented portrait of our society.  “Beauty” isolated from the Beauty Shop sign becomes a meditation on art and aesthetics; “Cash”, withdrawn from the Check Cashing stores that prey on those who need money fast, becomes a commentary on wealth and value.

The show title, “Soft Targets”, refers to the Target logo that has been incorporated into a series of these works. The charcoal technique creates an imperfect impression. These flaws convey the handmade, human quality of the rubbing process, and, perhaps, the humanity underlying the cheap, mechanical surface of the signs. Callaghan describes the process as “the opposite of street art. I hope to take something back from the suburban, big box crudscape* that characterizes the America we have built. Instead of taking art into the landscape, I am displacing the landscape, preserving it, and exposing the basic human needs that these signs embody.”

Joshua Callaghan earned an MFA from the University of California, Los Angeles and a BA in Cultural Anthropology from the University of North Carolina at Asheville. He has had solo exhibitions at Haas & Fischer Gallery, Zurich; Bank Gallery and Steve Turner Contemporary, Los Angeles.  He currently has an installation presented by the Armory Center for the Arts in Pasadena.  He has participated in numerous group exhibitions at venues such as LA Louver and L & M Arts in Los Angeles; Galleria Fortes Vilaça in São Paulo; Lehmann Maupin Gallery, Venus Over Manhattan and Gavin Brown’s Enterprise in New York City, where Roberta Smith listed Callaghan as one of the artists “that steal the show” in her New York Times review of the exhibition. Callaghan was recently included by ArtPhaire, a contemporary art magazine curated by Park Hyatt, as one of the “10 Artists to Watch at Art Basel Miami Beach”. This is Joshua Callaghan’s first solo exhibition at royale projects : contemporary art.

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for more information on gallery:

http://royaleprojects.com

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for more information on artist:

http://www.joshuacallaghan.com

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