The Coachella Valley Art Scene is proud to announce a new art exhibit featuring the works of the young and talented, Victor Koast, titled GOOD KARMA.
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Victor was born and raised in the desert, however the artist currently resides in Los Angeles with his family and works as a freelance illustrator and designer for Us Versus Them, Rebel 8, and many more.
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In the early 2000’s Victor and I both attended Desert Hot Springs High School.  Although we didn’t hang out in the same “circle”, I knew of Victor as “The Artist”, even way back then.  Time past and people moved on but Victor reappeared in my realm once I started The Coachella Valley Art Scene in 2008.  He was one of the very first people to support my movement and has been doing so ever since.  
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In the gradual/organic process of developing the CVAS blog from a thought > to a hobby > to a brand > to a business,  it wasn’t until about 2012 that I actually decided to have an official Coachella Valley Art Scene logo for the website.  The first person I knew to reach out to was Victor Koast.  And from there, the CVAS logo was born.  He gave my brand it’s identity and a new found boost of self-confidence.  Since then I have constantly recommend Koast and he has gone on to help develop many other logos for The CVAS, including the most recent, 111 Music Festival
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A couple months ago The CVAS team took a trip to Norwalk, CA to check out Victor Koast’s solo art exhibit at Stay Gallery.  We were so impressed with his body of work, presentation and progress as an artist, that we offered to travel the show down to the desert after he was done showcasing at Stay.  Koast and Stay Gallery agreed, the rest is history.
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Victor Koast’s GOOD KARMA is now hanging in The Coachella Valley Art Scene Gallery and is a constant reminder to myself of where I am from, the importance of being supportive, and how truly inspiring it is to watch artists develop into something bigger then themselves.  
From 2002 to 2014, Victor  an inspirational story of what it is to stick to what you love to do and make it work for yourself.  Life, love and lessons may get in the way, but talent and dedication always prevail.   
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GOOD KARMA is on exhibit now, running until November.  
Opening Exhibition:
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GOOD KARMA
SATURDAY, OCTOBER 18th

@ The Coachella Valley Art Scene Gallery
68571 East Palm Canyon Dr.
Cathedral City, CA 92234
6:00pm – 10pm-ish
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INTERVIEW: Victor Koast

conducted by ANTA for The Coachella Valley Art Scene

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Victor Koast! would you mind elaborating on how you obtained this moniker?
I grew up being heavily influenced by graffiti back in High School, this was around 2000-2001.   Graffiti eventually got me to start painting. The beginning of my moniker “Koast” came from that certain chapter in my career as an artist. I haven’t been able to let it go so I’ve adopted the name as a “second or “last” name as I went on dabbling with different mediums.
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As a desert dweller, I have to ask this – Do you ever get home sick?
Always. But not during the summer. I’ve spent many years living and working under that brutal heat. Winter though is always welcoming.
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Okay, so back on the subject at hand. You have a long history with graffiti here in the Coachella Valley. How big a role do you feel graffiti has played on you as an artist today?
Honestly, graffiti was the spark towards the path as an artist that I am today. It got me to get up and go out and be active. Also to have some sort of passion towards a creative outlet. I eventually out grew it within years  but always try to remain appreciative and humble from my early beginnings. Without that experimental part of my life I really wouldn’t know what I would be doing today. So yes, graffiti has played a MAJOR influence for the artist I am today.
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victor koast, parafloyd
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You have a lot of experience using different mediums and techniques. Do you feel like you’ve found your niche with your illustrations and ink drawings? Or are they another outlet for your creativity?
At this point, I think it’s half and half. I really cant tell you what I’ll be doing in another five years but I’m sure I’ll be creatively involved in this line of work some how for the long hual.  Whether I’m a brand Owner, Creative Director, Designer or Illustrator, I know I’m meant for it.  Also I’ve discovered, and been able to maintain, a decent living doing graphics and illustration work for various brands and companies, so that alone made me really focus on perfecting this craft that much more. Time will tell, but at the moment I’m pretty damn comfortable.
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I noticed over the years your illustrations have developed this unique, structured and well defined look. What brought about these changes in the progression of your style?
Growth and ALOT of trail and error.. not trying to be the average Joe.
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victor koast, parafloyd
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What made you focus on doing freelance illustration?
The attention I was getting and overwhelming response for needed graphics was a dead giveaway when I first started focusing on more illustration/graphic work. I realize that there was opportunity to make money and a high demand within this line of work. If I can get paid to do something I absolutely enjoy, why the hell not?
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Can you give us a brief on Parafloyd? How you started it , What inspired you to start it and how did you come up with the name?
Parafloyd started off as a little side brand/project back in 2010, which eventually got launched in late 2011. It was really a way to break out of the freelance stuff and art direction from clients to focus more on myself. My main purpose was to transfer all my illustration / artwork at the time into apparel but little did I know it was a major stepping stone for me working into the street wear industry. Parafloyd lead me here and is currently still and always a work in progress. As for the name Parafloyd, its a word mash up of “paranoid Floyd” which was a nick name I got in high school from some close friends as a joke after indulging into cannabis, eventually it got shorted down to “Floyd”. It only felt right to trademark it and give it some life.
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I remember first hearing the news about Rebel8! I was so stoked for you. How did that come about?
I’ve learned that meeting the right people and being as truthful and straight forward as possible can take you a long way. Us Versus Them basically took me under their wing and eventually refereed me to Rebel8 once the brand made the big move from SF to LA. Been hustling for them ever since.
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This body of work is impressive. I myself am an illustrator and I’m used to seeing illustrations, preliminary sketches and complicated drawings on a small scale. I love the fact that you blew them up to the scale you did on the wood panels. What made you go in that direction for this show?
My goal for this show and new body of work was to keep everything consistent within size and medium. So I decided to split it down the center and showcase all my work on paper and the other half at a larger scale on wood panels. I normally don’t work in large scale anymore so the exercise was more of a challenge I wanted to achieve on my behalf. Plus I figured anything in a larger scale within a gallery setting is always way more welcoming in a gallery setting to the eye.
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victor koast, parafloyd
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I notice a lot of reoccurring motifs in your work, skulls, snakes and such. Any significance behind this imagery?
Not really.. I just like to draw rad stuff. For some reason without thinking I always end up falling within that direction of concept.. but it works.
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Lastly, what motivates you on the daily? What pushes you to keep creating and keeps you going as an artist?
My motivation is my growing family. Within the last 4 years everything has changed dramatically for me because I decided to sacrifice and work hard for them and it worked out perfectly. I’ve been blessed to make a living doing what I absolutely love all thanks to my wife and kids support. Another reason is my fear of failure, I guess you can say.
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.victor koast, parafloyd
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