This holiday season skip the urge to splurge at the big corporate company stores around town and keep your money in your community and with your local entrepreneurs of the Coachella Valley.
It should be practically a natural instinct for you to want to spend local already but if you haven’t educated yourself on the subject, here is how our dollars are broken down and divided and recycled back into the economy.
There is a chain reaction in the economy that goes something like this: You spend $100 in a shop. The sales tax is roughly 9 percent, depending on where you make the purchase. That 9 percent gets divided among the parish, the school board, the sheriff’s department, the fire departments, the municipality, etc.
Nationally, statistics have shown that for every $100 spent in independently owned stores, $68 of it returns to the community through the employee payrolls, taxes, homes, cars and so forth. In addition, if you spend your money online, none of it recycles through the community.”
The rest of the money helps the merchant pay his bills for doing business. This trickles down to things like insurance, utilities, vendors, employee salaries, etc. Those employees then spend their salary money on other gifts or necessities like food, housing, clothes and maybe even things from where they work, keeping other merchants in business.
When you spend locally, the money recycles into your house, your neighbor’s house, the police and fire department, everyone gets to pay their bills and everyone wins.
Sometimes buying on-line or from outside the area simply can’t be helped. But whenever possible, supporting local merchants supports the local economy and in a roundabout way, supports ourselves.
So, with that being said… here are two really great local shops around town, and some even owned by people under 35 years old!!! Make sure you at least go check it out.
And, always, remember that it is a super sweet/romantic/thoughtful/intellectual present to buy someone a piece of art – so go out and buy some art from your favorite local artist instead of that weird sweatshirt from Old Navy.
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The Coachella Valley Art Scene
68571 East Palm Canyon Dr
Cathedral City, CA
Closed: Thursday & Friday
Opened: Saturday & Sunday
20% off all Art Merch!
The Fine Art of Design
owned by Nicky Delgado (28 years old)
Fine Art of Design’s Deal:
EPIDEMIC SKATEBOARD SHOP