What is The Cool Factor?

“The Cool Factor is a monthly open mic session, featuring the coolest poets and underground musical artists. We aim to bring together the entire Coachella Valley by providing a positive and exciting forum of self expression that will cross all ethnic and age boundaries. CEO of Azi Premier, Shauna Holmes wanted to bring a new vibe to The Desert by showcasing local talent and highlighting the art of spoken word. Many people in the Coachella Valley usually have to travel great distances to the Inland Empire, or Los Angeles to get a taste of spoken word artists and so it was her aim to bring that atmosphere to The Desert.” – as seen on website

Upcoming Show….. this Friday!

The Just For the Fun of It Improv Comedy Troupe Returns…

Vital Show Info:

Friday, January 7th, 2011
@ 7:oopm sharp!!

La Quinta High School Theatre
79255 Westward Ho, La Quinta, CA
Tickets $10 at the door.

*A portion of the proceeds benefit the
La Quinta High School Theatre Program

About the show, Just for the Fun of It“:

The Cool Factor (TCF) presents “An Evening of Live Improvisational Comedy.” TCF decided to take a brief break from their monthly open mic to bring a few laughs to the mix. “Just for the Fun of It…” is a, hilarious, fast paced, audience-interactive, improvisational comedy show, similar in style to Drew Carey’s “Who’s Line Is It Anyway.” The show provides a creative outlet for Coachella Valley’s budding comedians and actors while generating much needed funds for JNYP programs.

For more information on The Cool Factor, please visit: